Building advertising infrastructure for thousands of SMB advertisers

8,000+SMB ADVERTISERS SUPPORTED

Historical · As reported by TikTok for Business

PROBLEM

Cross-border SMBs struggled to onboard and scale on TikTok advertising.

INSIGHT

A SaaS/API layer over TikTok Business Center could standardize onboarding and account operations at scale.

BUILD

Built ad account provisioning, fund management and reporting on the TikTok Business Center and Reporting APIs.

RESULT

8,000+ SMB ADVERTISERS SUPPORTED

LEARNING

Shared systems and focused operating loops make global scale repeatable.